EA has bought exclusive rights to the NFL and the NFL Players Association licenses in a five-year contract.
This is big news for EA and bad news for Sega/ESPN who make the NFL2K series. The NFL2K series has made gains the last few years, but with this five-year agreement (which will encompass the launch of the next generation of consoles) pretty much ensures a monopoly for EA. NFL2K5 was a very good game that many rated as being better than Madden 2005, and was sold at about half the price. Some analysts feel that the price drop, though it helped entice customers to NFL2K5, was seen as a lowering of value of the NFL license which may have been a factor in the NFL's decision to make its rights exclusive.
This deal also might mean that EA won't have to work as hard for the next few editions, as it will be the only game in town. On the other hand, with the new consoles on the horizon, there is added pressure on them to take full advantage of the next generation's capabilities.
"If it's in the game, it's in OUR game."
This is big news for EA and bad news for Sega/ESPN who make the NFL2K series. The NFL2K series has made gains the last few years, but with this five-year agreement (which will encompass the launch of the next generation of consoles) pretty much ensures a monopoly for EA. NFL2K5 was a very good game that many rated as being better than Madden 2005, and was sold at about half the price. Some analysts feel that the price drop, though it helped entice customers to NFL2K5, was seen as a lowering of value of the NFL license which may have been a factor in the NFL's decision to make its rights exclusive.
This deal also might mean that EA won't have to work as hard for the next few editions, as it will be the only game in town. On the other hand, with the new consoles on the horizon, there is added pressure on them to take full advantage of the next generation's capabilities.
"If it's in the game, it's in OUR game."
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