Here's a quote from Abrams himself in which he says America needs it's own iconic monster like Godzilla for Japan. This news comes from Comic-Con.
“I want a monster movie, I've wanted one for so long. I was in Japan with my son and all he wanted to do is go to toy stores. And we saw all these Godzilla toys, and I thought, we need our own monster, and not King Kong, King Kong's adorable. I wanted something that was just insane and intense. It's almost done shooting and I watch dailies and I'm more excited for them than the trailer, which has had an overwhelming response. We have 6 months before this comes out. We're going to have a whole bunch of things, a whole bunch more." He said a full trailer, more clips, full posters, and much more will be coming out over the next 6 months, including the name, which he will NOT reveal today.
“You think we'd call it Monstrous? No…"
http://www.firstshowing.net/2007/07/...s-iv-and-more/
“I want a monster movie, I've wanted one for so long. I was in Japan with my son and all he wanted to do is go to toy stores. And we saw all these Godzilla toys, and I thought, we need our own monster, and not King Kong, King Kong's adorable. I wanted something that was just insane and intense. It's almost done shooting and I watch dailies and I'm more excited for them than the trailer, which has had an overwhelming response. We have 6 months before this comes out. We're going to have a whole bunch of things, a whole bunch more." He said a full trailer, more clips, full posters, and much more will be coming out over the next 6 months, including the name, which he will NOT reveal today.
“You think we'd call it Monstrous? No…"
http://www.firstshowing.net/2007/07/...s-iv-and-more/
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