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  • Subspace & Social Media Optimization

    1.
    For new website, make sure it's .com (It ranks higest on google and is searched by crawlers, the trackers for search engines)
    2.
    Title Tags & XML, but key subject words (spaceship game, deathmatch game, spaceship league) We can test different titles in the header using Google Analytics and other web based tools to calculate our conversion rates and use click stream analysis to see where users are stopping, how long they are staying on the website and what they are staying for
    3.
    Reciprical Links from similar games, to get gamers interested
    4.
    Google Adsense, raise money for the game, to make the TWL league system for money and run more cash events. Cash events are key in MMORPG
    5.
    Integrated website, our number of visitors rise = more money from adsense
    6.
    Video tutorials on main page of the game, links to YouTube for beginners and people who are interested
    7.
    Social Media Integration, Youtube, Twitter, Facebook, Reddit, Digg, a couple people to regularly post on these social media sites and create an active community. There should be buttons on the new website. Maybe like a per month honorarium can be given to these people?

    8.
    Pays to be second, where it is much cheaper to bid on the 2nd spot of a search engine, yahoo, google, bing. We can set caps on our advertising budget using Google Adsense.

    Day parting is another tool we can use to see when people are dling the game the most, to limit our advertising expenses

    9.
    Keyword density, a good relavent website needs a keyword density of about 10% of the items in their Title tags and meta tags, e
    10.
    Use these keywords in titletags and XML for search engines so crawlers can find our website



    11.
    Download buttons, there should be one of these on every part of the website every page.


    Using a call to action form. Rename the website not Continuum or Subspace but a name that
    relates to the game, or atleast a .com one. Keywords in your URL is also something that is favoured by search engine crawlers

    12.

    Content is King content of relevant articles with our keywords on our website will increase the rankings

    13.

    This might be hard to implement and I dont know if it can be done, but creating a profile on subspace is kind of difficult if no one shows you how to do it / where to go.

    There should be a page on the MAIN website for this. If we can somehow develop and make this part easier, like you click on trenchwars and it asks you to make a profile right away that would be cool.

    We might want to reset some of the names that have not been used for 5+ years, i dont know if this can be done or what not



    This is just a start, and hopefully other people who are ss players can add to this and extend ideas and skills they possess to make subspace better.

    Some SEO, Web Designers and Software Engineers are definitely needed for this to become successful.

    If we start off right, we can do it.

    @ 24 I'll try to write more I know I said I'd make a report but this is a lot easier and consumes less of my time, I can add some more stuff about Social media companies later and look at budgets and what not.

  • #2
    Originally posted by Harder View Post
    12.

    Content is King content of relevant articles with our keywords on our website will increase the rankings
    So this is what we've been missing!!!!!!!

    http://www.youtube.com/watch?feature...oJuxVdQ#t=241s
    5:royst> i was junior athlete of the year in my school! then i got a girlfriend
    5:the_paul> calculus is not a girlfriend
    5:royst> i wish it was calculus

    1:royst> did you all gangbang my gf or something

    1:fermata> why dont you get money fuck bitches instead

    Comment


    • #3
      Good ideas
      (Children)>hunted for life
      (zhou)>ofc u hear things cus ur still a virgin
      :zhou:i dont wanna go deaf bro

      Comment


      • #4
        Great Work!

        Good stuff Harder.

        I want to make a few comments. (I'll use the # you gave it above for reference).

        1) We won't be changing the web address. It will still be www.Trenchwars.org/net (if we could get .com that would be great too). There's already quite a bit of traffic (2000+ unique linked hits per month) to our current website. We wouldn't want to lose all of that current traffic.

        2) Yes, we'll be adding in keywords to make our site come up higher in the "search ladder". Unfortunately, search engines are using this method less and less to "find sites" as many people have put false information in these tags in order to get hits.

        3) This is an effective technique and could easily be implemented as a costs effective advertising method.

        4) I agree, cash events can definitely be a key advertising technique. If we advertise that you can with real money in this free spaceship game, we'll most likely get many more downloads. Many games use techniques such as this to get players (Evony - With their model girls in bikinis and bras - absolutely unrelated to the game); once they download the game, we are halfway there. (Obviously I know that no BRAND NEW player will have a chance to win a cash event, beating 10+ year veterans). It doesn't matter - It gets them to download the game and hopefully the appeal of the game and community will make them stay. Obviously this can't/won't be our only approach, but I feel it can be a very effective one. - Google Adsense can get very expensive very quickly.

        5) Yes, the sites will be integrated under 1 "roof", consolidating everything into one site. This is one of the main reasons we are building this new site. We want everything to be user friendly, easy to use, and of course newbie friendly.

        6/7) Yes, that's the plan and already in the works.

        8) If possible, I'd prefer to hold off on this approach and work towards less expensive yet equally effective methods. We have a limited budget and Google Adsense would eat through it very quickly, and once the money is gone, so would our traffic be. We want to make sure we are hitting all time zones, but not at the expense of depleting the budget. This sounds like a useful tool.

        9/10) Zazu is very familiar with this and will update accordingly. We'll need to come up with some good keywords for this. (but as I mentioned before, the effect lessens due to search engines not using these as much)

        11) As we'll be using Joomla, the "Download Link" will be plainly visible at the top of the page on every page.

        12) Our forums are also linked to this new website, so as far as content, the forum community provides plenty of that. This forum currently brings in about 20% of our current websites hits. (last I checked).

        13) This will be plainly visible at the top as well. We'll try and make it as easy as possible without giving bots the chance to log in and make a mess of things.


        These are all very interesting points and high-level overviews of different approaches and techniques that we can take to accomplish our overall goal of getting more players to the game. I welcome anything else anyone else can think of and suggest in the future that we select some specific areas and delve deeper into them to develop a more direct marketing plan for your ideas.

        -24
        Help Promote TrenchWars - www.trenchwars.org/donations - www.trenchwars.org/donationsoverview

        Comment


        • #5
          We should make a truck themed arena, just so we can get all these "truck games" searches.
          duel pasta <ER>> i can lick my asshole

          Mattey> put me in corch

          zidane> go kf urself pork

          Comment


          • #6
            I'm moving this to SSCU Trench Wars, because General Discussion implies it's not TW related.

            Also, thanks for the suggestions, Harder.

            Moved.
            1: Pasta <ER>> lol we are gona win this bd talking about porn on our squadchat


            1:EpicLi <ZH>> but should i trust you, you are mean to the ppl
            1:trashed> wha
            1:EpicLi <ZH>> you will hack into my computer and steal my child porn
            1:trashed> i am a very nice person actually.
            1:trashed> i do not steal other's child porn
            1:trashed> i download my own

            sigpic




            1:turmio> i was fucking certain that the first time she would touch me i would come

            Comment


            • #7
              Originally posted by project dragon View Post
              We should make a DUMPTRUCK themed arena, just so we can get all these "DUMPTRUCK games" searches.
              <


              1996 Minnesota State Pooping Champion

              Comment


              • #8
                @24 sorry it took me so long to respond. This is in no ways a rebuttle just continuing our discussion. I'll talk to zazu in game aswell.

                The dumptruck game / idea would be good like in racing map we could make a map that races trucks, all you have to do is change the skins on the map and what not, again I have no clue how to do this.

                Originally posted by Twenty Four View Post
                Good stuff Harder.

                I want to make a few comments. (I'll use the # you gave it above for reference).

                1) We won't be changing the web address. It will still be www.Trenchwars.org/net (if we could get .com that would be great too). There's already quite a bit of traffic (2000+ unique linked hits per month) to our current website. We wouldn't want to lose all of that current traffic.

                10 bucks a year might be a worthwhile investment.



                theshipgame.com (competition is low and keyword is high)

                You can optimize it if we get a .com to redirect the .org site to .com (worth the investment if we can get a dope keyword name)


                2) Yes, we'll be adding in keywords to make our site come up higher in the "search ladder". Unfortunately, search engines are using this method less and less to "find sites" as many people have put false information in these tags in order to get hits.

                False information = content on website that does not reflect keyword, if we make sure to write articles posts with keywords in mind, 5-10% of total content of entire website, it will be considered 'true information' that is accurate

                3) This is an effective technique and could easily be implemented as a costs effective advertising method.

                I will look into which games we can make connections with, obviouslly other zones is easy, but if we get higher end games that are similar like that battleship galactica game or something in relation that might work or LoL would be huge but i doubt they would because of their size and brand, who knows though someone will have to connect with contacts in their respectible organizations, we could offer ads from our site to them, however this may create bounce from our website to theirs.

                4) I agree, cash events can definitely be a key advertising technique. If we advertise that you can with real money in this free spaceship game, we'll most likely get many more downloads. Many games use techniques such as this to get players (Evony - With their model girls in bikinis and bras - absolutely unrelated to the game); once they download the game, we are halfway there. (Obviously I know that no BRAND NEW player will have a chance to win a cash event, beating 10+ year veterans). It doesn't matter - It gets them to download the game and hopefully the appeal of the game and community will make them stay. Obviously this can't/won't be our only approach, but I feel it can be a very effective one. - Google Adsense can get very expensive very quickly.

                Again with adsense we can set max limits on budget as low as 10$ a month and see what ads work and what don't through clickthrough analysis tools. I will do more research on this and try to find us a free one.

                5) Yes, the sites will be integrated under 1 "roof", consolidating everything into one site. This is one of the main reasons we are building this new site. We want everything to be user friendly, easy to use, and of course newbie friendly.

                6/7) Yes, that's the plan and already in the works.

                Who's working on this, so I can ask them any questions I have / provide my 2 cents?

                8) If possible, I'd prefer to hold off on this approach and work towards less expensive yet equally effective methods. We have a limited budget and Google Adsense would eat through it very quickly, and once the money is gone, so would our traffic be. We want to make sure we are hitting all time zones, but not at the expense of depleting the budget. This sounds like a useful tool.

                Again it will be worth it 24, even if it's for not the whole month but 2-3 days a month during peek user times for searched keywords, we need an seo expert/tool that can calculate what times the game is downloaded most during or what days of the month there might be some correlation or statistics that we can use that someone might have.

                9/10) Zazu is very familiar with this and will update accordingly. We'll need to come up with some good keywords for this. (but as I mentioned before, the effect lessens due to search engines not using these as much)
                Again i'm pretty certain that they still use them, they just have to make sure the content matches the keywords we use in title tags and xml tags

                11) As we'll be using Joomla, the "Download Link" will be plainly visible at the top of the page on every page.
                Great that's what i like to hear

                12) Our forums are also linked to this new website, so as far as content, the forum community provides plenty of that. This forum currently brings in about 20% of our current websites hits. (last I checked).
                Not only the forum, but we should also have some news / articles about the game on the main page, not just the forum. I.e. someone to do quick write ups using keywords about our cash events / ld / lj / lb matches.
                13) This will be plainly visible at the top as well. We'll try and make it as easy as possible without giving bots the chance to log in and make a mess of things.

                Great, what about resetting names that have not been used for 5 years? We might even want to do this in the second phase once the game gets back to 1000+ wbs, like how League of Legends does with skins and Champions, you pay a premium fee (small, for names availible that are in demand, i.e. 1 word pro names, obviouslly people. )


                These are all very interesting points and high-level overviews of different approaches and techniques that we can take to accomplish our overall goal of getting more players to the game. I welcome anything else anyone else can think of and suggest in the future that we select some specific areas and delve deeper into them to develop a more direct marketing plan for your ideas.

                -24

                Comment

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