I may already have made this thread, I can't remember.
Recently Coca Cola have launched a drink in the UK (and possibly abroad, I'm not sure) called Coca Cola Zero, which is exactly the same as Diet Coke (in that it has no sugar/calories) but is seen as more masculine and aimed at the guy who keeps in shape. Therefore it has been labelled bloke coke. I'm pretty healthy, I try to eat my 5 fruit and veg each day - granted I fail, but at least I feel guilty about it. So therefore; to what extent is it ok for men to pamper themselves? Its fairly obvious that fashionable men are becoming more and more feminine. I spend most of my time in London city centre so I see a mix of all types, and pink is most definately in. Nivea advertise a face cream for blokes and men are generally encouraged (in the advertising world) to be more sensitive. So how far would you go to keep up with fashion, if you do so at all?
Recently Coca Cola have launched a drink in the UK (and possibly abroad, I'm not sure) called Coca Cola Zero, which is exactly the same as Diet Coke (in that it has no sugar/calories) but is seen as more masculine and aimed at the guy who keeps in shape. Therefore it has been labelled bloke coke. I'm pretty healthy, I try to eat my 5 fruit and veg each day - granted I fail, but at least I feel guilty about it. So therefore; to what extent is it ok for men to pamper themselves? Its fairly obvious that fashionable men are becoming more and more feminine. I spend most of my time in London city centre so I see a mix of all types, and pink is most definately in. Nivea advertise a face cream for blokes and men are generally encouraged (in the advertising world) to be more sensitive. So how far would you go to keep up with fashion, if you do so at all?
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